Noodle Campaign has started

Looks like the Noodle Campaign (contest?) has started for the Black Cat train. Sure wish I could understand the explanation.

So they have buy X number of packages for a chance to win the train?

Is that a black cat or the black dragon out of 'How to train your dragon'? It looks facially more like the dragon to me 🙂

It is a Cat as it is the Logo for the Noodle Company I think.