Moreover, Playtrains are not just models, they are characters. They have faces, names (Flash, Bolt, Thunder), and as I heard, Hornby had some plans with stories about them. On the other hand, this Lima-train is nice, based on real trains, and a pretty accurate model for the toy in such price range. So although they are obviously targeted at the same audience (kids), they both have their comparative advantages. That's great! 🙂